Our customer-focused digital marketing services

From consulting and strategy development to implementation and support, our comprehensive services can help your business thrive.

Brand Measurement

Adopt & improve brand perception strategy using data from our expert brand measurement techniques.

Measuring brand awareness is a key part of judging the success of any marketing campaign and brand perception strategy. New Universal uses a wide array of tools at our disposal, including Dynata, Lucid & Google Brand Lift, to collect quantitative and qualitative data to accurately measure brand awareness.

We will not only provide you with solid data on your brand perception measurement, but we also apply the acquired analytics to help you devise a brand perception strategy that results in a positive impact for your brand image across all media.

Detailed Targeting

Convey the right message to the right audience and you have a winning strategy.

With our proprietary media targeting product, Emotional Targeting, we allow for more precise contextual alignment, serving ads within emotionally aligned placements, ensuring greater suitability while making media investments work harder.

We know how to best leverage first-party data, available third-party data, contextual considerations, and platform-specific tactics to improve ad relevance and resonance. Through our expert team backed by a best-in-class AI for advanced audience targeting, we can deliver the results you want and need.

Integrated Buying

Campaigns that are uniquely designed to suit your needs.

New Universal lab provides a complete package for your digital media planning and your digital advertising services. We work with both brands and agencies to get the most out of your media buys.

By supporting some of the best tools or platforms, we can provide you with a host of metrics that can be pivotal in your digital marketing strategy. We will manage your ad buying across most buying platforms, and coupled with our expert data monitoring, we can ensure maximum reach and performance for your ads.

Media Optimization

Media optimization experts elevating your media campaigns.

New Universal is here to extend the capabilities of your media management team and help you get the results you want from your marketing campaign optimization. On a weekly basis, we review campaign bidding strategies, add and exclude contextual keywords, refine geo-targeting, modify budget allocations, adjust device-level bids, and analyze performance on a channel level. As well, throughout the buying process, we implement learnings and insights to ensure that we're maximizing media effectiveness. Our team of social media optimization experts is highly professional and skilled.